Social Media Users: Your New Consumers

Just yesterday, one of our biggest clients hedged about whether or not the efforts that we’ve been putting into building up their social media presence will pay off in the end. Since signing on with Yellow Peril Media, their Facebook fans and Twitter followers have increased tenfold in numbers compared to three months ago — which is a good thing — but the end game remains on the bottom line: how do we turn with these new “social friends” into new consumers?

According to a new study from Chadwick Martin Bailey and iModerate, building up a social network and engaging with new fans and followers is exactly what will encourage them to buy products and services or recommend a particular brand to a friend.

The results of the study indicate that consumers are 67% more likely to buy from the brands they follow on Twitter, and 51% more likely to buy from a brand they follow on Facebook. In fact, these social media users are 79% more likely to recommend their Twitter follows to a friend, and 60% more likely to do the same on Facebook:

While many people actively seek out the brands they’re already fans of and follow or fan them on Twitter and Facebook, opportunities still abound for brands or companies that actively engage with their new social friends.

But if your company cannot be found on social media, many consumers across a wide variety of demographics will have negative perceptions of your brand — and being behind the curve is the last thing any up-and-coming brand wants to be seen as by the public.

At Yellow Peril Media, we always stress to clients the importance of using social media as an opportunity to approach about business differently and to use it as a tool to make more informed decisions.

Ultimately, your brand will be enhanced in the eyes of the people that engage with your company, and that is all you need to gain control of perception and turn your social media users (and the people that you know) into new consumers.

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