“Like Yves.” – The Challenge, Take Two
My previous webtel.mobi ad for Zooppa — “awakening to new realities” — was disqualified for not fitting the brief, even though I added visual elements from the campaign into my entry.
But like Yves Rossy, The Challenger, I ignored all the other ads currently on the site that strayed even further from the brief and persevered to create a brand new ad.
“Like Yves.” centers around being focused on achieving “the seemingly impossible” when it seems like the odds are stacked against you: “Push the boundaries of human ability to achieve the seemingly impossible. Persevere against all odds. Turn your vision into reality. Watch your dreams take flight. Like Yves.”
Head on over to Zooppa to vote for “Like Yves.” if the message from my new ad resonates with you. Tx!